Ford Transit

So what can do in your van? Most of us assumed it was just driving, but Ben & Joe Dempsey show us otherwise in this down with the beat commercial.

Already chosen as pick of the week by Campaign’s web site Brand Republic the week it was released, the commercial shows a DJ, jackhammer operator, surveyor and window cleaner (with car and all up on the gondola hanging off a skyscraper!), carrying out their activities from the van’s front seat. Seeing what the DJ can do in his van and the crowd he’s attracted, anyone might wonder if young wannabies everywhere get inspired to start a new rave scene!

The Finish team helped build up the crowd scene from various plates shot separately on location plus composited plates of the van and city-scape and office to make the van appear to be hanging on a gondola.