Chedds

Cathedral City have launched a brand new children’s snacking range which sees us introduced to Monty the mouseketeer in two separate 30 second ads, directed by Jeff Low and produced by Biscuit Filmworks UK with creative from VCCP.

Paul Wilmot attended the two day shoot on location in London, working closely with Jeff to allow him creative freedom with the knowledge that the removal of the puppeteers in post wouldn’t hinder this process.

Monty was animated using multiple puppeteers shot on location which required large amounts of matte work and clean up throughout. General clean-up of the location and 2.5D animation of the arrow to help it meet its target.