Standard Life

VCCP has launched a new campaign for Standard Life which aims to target a younger audience who might be reluctant to think about their ‘future money’ planning.

The 6 × 10 second idents sponsoring programming on the ‘Dave’ TV Channel were directed by Si & Ad of Academy and show fantastical ways people think they will provide for their future, from becoming a famous artist to raising a child as a pro-footballer. The idents are also being used in online advertising and invite customers to get a reality check by visiting the website where they can get tips and more sensible ways to save and invest for the future.