Lloyds TSB

Our first project! Directed by Daniel Barber for RKCR Y&R, we follow the black Lloyds horse as it canters through a collection of mirrors along beautiful white sands looking for a route through them.

This was a perfect project to launch Finish. While the sofas were still boxfresh and the coffee machine being warmed up.

The main task for Jason Watts was to maintain the simplicity of the idea and keep all clean-up and effects invisible.

The beach, churned up by several passes of the horse, was replaced with virgin sand and reflections of the horse were put into the mirrors.

We will always look back on this one with great fondness and gratitude to Daniel, Matthew and Claudio who believed in us from day one.