Three Mobile

Created by Wieden + Kennedy London, this is the first work the agency has produced for mobile operator Three since its appointment earlier in the year.

The campaign, directed by Charlie Crane with creative from W+K London includes two TV commercials, ‘Drops’ and ‘Explosions’ and will be supported by press, print, digital, radio and out of home in the run-up to Christmas.

Flame was used for general clean up throughout the films with the main focus for Finish being on the titles which were designed by Jonathan Barnbrook and animated by Finish. There was a lot of fine tuning of the title animation to work with the sound and visa versa which works to great effect.