Hugo Boss Femme

Hugo Boss have launched their Femme perfume with this beautiful commercial directed by Jan Gleie. It shows a woman in an urban environment. She is potentially on her way to or from work, but slowly lens flares become more abundant around her as she reveals the are radiating from her.

The commercial has a heightened sense of reality which was enhanced in Flame by Steve Murgatroyd and Jason Watts. Light effects and particles elements were filmed on location under Murgatroyd’s supervision with Andrew Daffy manipulating them in 3D to create an end sequence that sees the particles emanating from within the woman’s jacket only to get drawn back in by the Femme bottle in the closing pack shot.