Gatorade

This Gatorade ‘What’s your fight?” campaign features everyday people who are striving to beat personal bests and goals in Football and it’s accompanying ‘Marathon’ both directed by The Dempseys.

In Football we focus on one player who is aiming to reach the pitch at a weekend game. Through a series of beautifully shot vignettes we see him train hard, practice through rain, work out and eventually reach his goal. The emotion on his face says it all. He holds his Gatorade and the title “What’s your Fight?” comes onto screen

Finish flame artist Steve Murgatroyd enhanced some of the scenes by evening out rain across some of the shots, adding light effects, and various invisible clean up.